Wednesday, June 27, 2007

Weather made simple



I remember reading an extensive Pew Internet Research study late last year about how men and women use the Internet. At the top of the list of "what people do online," checking weather followed closely behind emailing and reading daily news. There are a plethora of weather sources online; local, national and international.


Typically, I visit weather.com to check outdoor situations, because, well, it's weather.com. Even though the basic weather information is there, the site can be a bit cumbersome to navigate.

After 12 years, The Weather Channel has answered the call for a simpler site and created simpleweather.com. The URL really does the site justice. Just type in your zip code and you are immediately taken to a basic page with current temperature and weather conditions along with a weekly forecast. It's, well, simple.